Skip to main content

Brand portal

A brand's content is reflected in corporate design. Success in corporate design is based on continuity. Here you will receive important information for designing graphics that communicate effectively.

Our company colours

The company colours are a corporate design's basic element with the strongest signaling effect – and thus also have the strongest potential for being recognized. This is why they make a strong contribution to the uniformity of the entire design.

Our company colours situate RUAG in Switzerland and in the technology sector.

They convey our origin and competence, and in this way reflect our company's orientation.
The correct use of our colours is of great importance for our company brand's recognition value.

Primary colours

Those colours which fundamentally define our visual identity, are referred to as primary colours. The following primary colours have been defined: light grey, dark grey and dark red.
All primary colours appear in the RUAG logo. The RUAG red corresponds to the red of the Swiss cross.
Furthermore, the RUAG element and font elements are set in the primary colours.

All primary colours are defined with fixed values for print and digital production in specific colour spaces and cannot be modified.

Unternehmensfarben 1

RUAG grey

CMYK 20 0 0 40
Pantone 7543
RGB 150 165 175
HEX #96A5AF
RAL 7001
Unternehmensfarben 2

RUAG dark grey

CMYK 20 0 0 70
Pantone 431
RGB 80 85 90
HEX #50555A
RAL 7012
Unternehmensfarben 3

RUAG red

CMYK 0 100 100 0
Pantone 485
RGB 255 0 0
HEX #FF0000
RAL 320 traffic red
Unternehmensfarben 4

RUAG dark red

CMYK 0 100 80 65
Pantone 188
RGB 89 0 18
HEX #590012
RAL 3003

Secondary colours

Secondary colours, in contrast to the primary colours, are not fundamental. They are only used in a supporting capacity. They are primarily used in digital communications and when designing graphics. Here they make a more differentiated colour scheme possible and allow for better discernibility among interactive applications and tabular values.

All secondary colours are defined with fixed values for print and digital production in specific colour spaces and cannot be modified.

Unternehmensfarben 5
CMYK 10 5 6 0
RGB 234 237 239
HEX #EAEDEF
Unternehmensfarben 6
CMYK 29 16 16 1
RGB 192 201 207
HEX #C0C9CF
Unternehmensfarben 7
CMYK 50 32 30 10
RGB 136 149 158
HEX #88959E
Unternehmensfarben 4
CMYK 8 42 38 22
RGB 108 117 124
HEX #6C757C
Unternehmensfarben 9
CMYK 0 28 14 0
RGB 255 204 204
HEX #FFCCCC
Unternehmensfarben 10
CMYK 0 72 49 0
RGB 255 102 102
HEX #FF6666
Unternehmensfarben 11
CMYK 3 100 100 1
RGB 222 0 4
HEX #DE0004
Unternehmensfarben 12
CMYK 30 100 93 43
RGB 122 0 14
HEX #7A000E
Unternehmensfarben 13
CMYK 19 0 7 0
RGB 214 244 245
HEX #D6F4F5
Unternehmensfarbe 14
CMYK 48 0 18 0
RGB 133 221 224
HEX #85DDED
Unternehmensfarbe 15
CMYK 70 0 31 0
RGB 11 245 191
HEX #0BF5BF
Unternehmensfarben 16
CMYK 79 25 42 8
RGB 37 138 142
HEX #258A8E
Unternehmensfarben 17
CMYK 84 37 50 30
RGB 26 99 101
HEX #1A6365

Colour weights

Colour weighting has an impact on the brand's appearance. The RUAG colour climate is proportionally determined by white and the RUAG primary colours.

The most important element for shaping the style is the RUAG element. It sets colour accents that, used with a white background or an image motif, constitute the typical brand look. The secondary colours, in contrast, are only used in various accents, and for this reason have no significance for the colour climate.

The RUAG colour climate consists of white and primary colours.

Unternehmensfarben 18

Download company colours

Here you will find more in-depth information.

Download company colours
zip (1.5 MB) Passwort

Our newsletter

Register here for our news letter to regularly receive exciting news about RUAG.