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Brand portal

A brand's content is reflected in corporate design. Success in corporate design is based on continuity. Here you will receive important information for designing graphics that communicate effectively.

imagery

The imagery is the most strongly emotionalizing basic element of our corporate design. In addition to the image content, which provides a reference to the company's orientation, the visual style conveys our attitude and values in visual form. A uniform, visual language creates recognition value and conveys the tonality of our company across all media.

Clear and concise.

Positive and dynamic.

Approachable and authentic.

Umweltsimulation

COLORS

harmonious, slightly desaturated and technically cool
Bildkomposition

IMAGE COMPOSITION

authentic, clear and eye-catching
Wartungssupport

LIGHT AND CONTRAST

natural, clear and exciting
EMV Testing

PERSPECTIVES

objective, spacious and focused

Download Imagery

Here you will find more in-depth information.

RUAG Styleguide Bildsprache (German only)
pdf (5.4 MB)