SOCIAL MEDIA
A consistent social media presence strengthens the recognition of the RUAG brand and ensures consistent communication across all channels. The style guide defines the visual design principles and serves as a practical tool for creating social media content.
To achieve this goal, we distinguish between two types of content:
- Core Business Content includes posts directly related to the company, its products, or its services. These posts are strategically planned and must comply with the design standards defined in this style guide.
- Community Content showcases people, company culture, and authentic insights into everyday working life. The focus is on authenticity, credibility, and dialogue, allowing for greater creative flexibility.
The RUAG brand identity is based on five key design elements: the logo, imagery, colours, typography, and the distinctive RUAG element. At least one of these elements must be included in every Core Business Content post. The visual language should be authentic, approachable, and feature real situations and employees. Overly staged or impersonal imagery should be avoided. Community Content does not follow rigid templates. Brand elements are applied where appropriate without compromising the authenticity of the content.
This style guide defines the mandatory principles for the design of social media content. It explains the different content categories, the key brand elements and their application, and complements these with technical specifications for formats, templates, and image sizes to ensure a consistent brand presence.